If you are like me, then good content is hard to come by. You could have writer’s block for a period of time, or just have no inspiration whatsoever at times. It is important to keep visitors happy with new and refreshing content, and not the same old posts they read during their last visit. But there are also periods where you have a few great ideas for blog posts, and you write them all and feel great about it (I’m in the middle of one of those periods right now).
So, when you do have all these posts lined up, don’t post them all at once. This can overwhelm your visitors and more importantly, leave you without good content in case of another writer’s block. Think about what that could do to your blog. If you lose the steady stream of visitors you worked so hard for, what was that work worth now? And if you are just awesome and rarely get writer’s block, what if you go on vacation and are unable to post to your blog, so you post them all at once before you leave?
The solution is careful planning and scheduling. Most blog platforms support post scheduling nowadays. I have already scheduled the two previous posts of mine, and this one was most likely scheduled as well.
You can even take it a step further and plan out when your posts should go live. Take a look at Google Analytics‘s Visitor Trending page (Visitors -> Visitor Trending -> Visits) and sort by Hour to see which hour of the day your visitors visit your blog the most. Once you’ve got a good idea, plan around that. I get most of my visitors late in the afternoon (3-4PM), so I might want to schedule a post to publish before then, maybe around lunchtime. Then, when my visitors check my blog after they’re run to McDonald’s (or wherever they decide to eat), they can sit down and read my post while those french fries digest.
In the end, it is up to you. If you really feel like it, post all of those good reads at once. Hopefully you are one of those people who do not experience the frequent writer’s block that I am plagued with. And if you still manually publish your posts, with tons of them waiting for their chance to shine, I recommend getting to know the scheduling feature of your blog platform.