What Is “Above The Fold” and How Can I Optimize My AdSense Earnings With It?

If you are trying to make money online with advertising on your website, then you have probably heard of the term “above the fold”. Above the Fold means the content visible on a page without scrolling down much. With that definition in mind, you can already guess how that relates to AdSense ads. Placing ads above the fold can significantly increase your AdSense revenue.

I talked about how useful AdSense channels are a few months ago, but now I have proof. I setup two channels, one for ads above the fold and one for those below the fold. It was not until today that I saw the major difference between these two channels.

First off, the impressions on the ads above the fold were about 16% more than those below the fold, which does not seem like a big deal. However, once I looked at the revenue for both channels, I just had to post about it. The ads above the fold earned me 89% of my total income! To put things in perspective, let’s say you earned $500 one month. Statistics like mine would mean that $445 of that $500 was earned on ads above the fold! Of course, each ad has it’s own payout rate so that impacts things, but this still gives good reason to move more ads above the fold of your website.

So what now? Well, open up your web page in your browser and see what content in visible without scrolling. Try moving your ads around until you are satisfied, while watching your AdSense statistics.